In this one hour live video presentation, Mari will present an overview of the 5 stages of marketing every business should know. Participants will have time to ask questions and will receive access to the audio recording following the presentation. Who is this good for? This is an informative overview great for:
– anyone starting a business
– new marketing professionals (marketing directors, assistants, coordinators)
-other marketing professionals such as website designers, branding professionals and digital marketers
-anyone wishing to refresh their knowledge bank.
PLEASE NOTE: This Marketing 101 Zoominar will be held the 3rd Tuesday of every month in 2022! Reserve your spot via the event URL, with the option of choosing any date in 2022.
The 5 Stages of Marketing:
1.) Your Business
What is your Business Type, Products/Services, Description, Mission/Vision
2.) Your Brand
The 4 Ps Marketing Mix and Beyond – Product, Price, Promotion and Place are the traditional marketing mix. We cover these plus look beyond this mix in a world of digital, social and virtual.
Target Audience, Messaging, Positioning
3.) Your Sales Funnel
Awareness, Consideration, Purchase
Analysis & Objectives
Understanding the Cycle: Promotion to Purchase, Repeat
4.) Marketing Tools
Digital to Traditional to Social – Which is right for your marketing goals?
5.) Internal Assessment
Inventories & Interviews – What is SWOT and how to use it.
About the Presenter:
Mari Peterson is owner and founder of Marketing Outpost with 15+ years of experience helping small businesses develop and grow. She has been a SCORE mentor, a network of small business mentors funded by the SBA. Prior to her marketing career, Mari worked in corporate as a firm administrator for large accounting firm and law firm and worked for both national and regional nonprofit organizations. This prior experience aids her in helping small businesses since she also understands the other cornerstone functions of every business: finance, management and operations. Today, Mari and Marketing Outpost specializes in developing, implementing and coordinating marketing strategies for clients.